Call for Chapters: Mobile Content Evolution: Players, Challenges and Perspectives

The consolidation of the mobile communication industry raises an entire new ecosystem within digital media landscape that deeply influences the landscape of traditional media industries. The impact of the mobile ecosystem in digital content industries is transferred to traditional media industries in the form of innovation vectors or trends that may give answer to some of the pending questions on the future of media: dis-intermediation and re-intermediation of cultural consumption processes (with a prevailing role of new distribution channels and content discovery systems upon the model of application stores), changes in the conception of value added content (redefining digital content value networks) and cross-media integration (rising new consumption rituals, new content formats and new social network oriented audience metrics).

The book seeks to propose an interdisciplinary framework to discuss the disruptive nature of mobile content in the convergence of three identified evolutionary trends: (a) The central nature of digital content distribution in the evolution of mainstream digital companies (as a counterpart for the adapt-or-perish dilemma of legacy media in the increasingly mobile digital environment), (b) the relevant role digital and mobile content plays in the new consumption rituals that develop around networked performance of identity and (c) the increasing importance of personal information management (profiles) as an economic asset in the context of Big Data ubiquitous Internet, and its implications for media and content industries, fostering new business models, new content formats and new forms of relationships with audiences.

The volume is an initiative of the Mobile Media Research Network


 

Topics appropriate for this book include, but are not limited to, the following:

- Mobile content ecosystem evolution: players, value chains and business models

- Mobile content formats / Taxonomies of mobile content

- Mobile content and transmedia storytelling

- Context awareness applied to forms mobile content

- Mobile Television & Video

- Mobile Gaming

- Mobile Music

- Mobile Journalism

- Mobile Publishing (books, comic…)

- User-Generated Content and Mobile Social Networks

- Mobile Advertising and Marketing

- Mobile content and the personal information economy

- Regulatory issues and public policies on mobile content

- Mobile content consumption/uses

 

Open for more information

Support:
Fundação para a Ciência e a Tecnologia
União Europeia
Quadro de Referência Estratégico Nacional
Programa Operacional Factores de Competitividade
Universidade da Beira Interior
2024  ©  Communication & Arts