by Gisela Gonçalves, Ian Somerville and Ana Melo (Eds)
Coleção: Livros LabCom
Ano da edição: 2013
ISBN: 978-989-654-115-6
Preço da edição impressa: € 17
Encomendar
Download PDF - 3190 KB
Sinopse
The diversity represented in this book, not only in respect to author nationality, but also in theoretical and empirical approaches, reflects one of the most salient features of the European Communication Research and Education Association: Organisational and Strategic Communication Section’s identity. The spectrum of themes analysed in this collection – crisis communication, government communication, organisational communication and social media, corporate social responsibility, health media relations – demonstrates the range and vitality of organisational and strategic communication research in Europe.Índice
Introduction 1
Narcissist markets and public relations. Reflections on the post-recession role of PR - Adela Rogojinaru 5
Theoretical approaches in organizational and strategic communication: A review of the French academic literature - Arlette Bouzon 23
Employee communicative actions and companies’ internal communication strategies to mitigate the negative effects of crises - Alessandra Mazzei and Silvia Ravazzani 47
Developing the resilience typology: Communication and resilience in organisational crisis - Daniel Morten Simonsen 69
Feedback nightmare: Organisational communication reactions to digital critic exposure. A view on some Portuguese cases (2011-2012) - Ana Duarte Melo and HelenaSousa 95
Organizational communication and social media – Challenges for strategizing in business and political communication - Natascha Zowislo-Grünewald and Franz Beitzinger 111
Identification of influence within the social media - W.B.Vollenbroek, S.A. de Vries and E. Constantinides 119
The (in) communicability of corporate social responsibility – a Portuguese insight - GiselaGonçalves 143
Government communication in a post-conflict society: Contest and negotiation in Northern Ireland’s consociational democratic experiment - Charis Rice, Ian Somerville and John Wilson 167
Crisis communication under terrorist threat: A case study of the counterterrorist operation in Chechnya - Elena Gryzunova 193
Media relations in health communication: The sources of information in cancer newspaper articles in Portugal - Teresa Ruão, Sandra Marinho, Felisbela Lopesa and Luciana Fernandes 217
Contributors 244
